The E-LAND Toolbox: The Common Impact Model

By Ioana-Emilia Badea, GECO Global 9. June 2020

In the ELAND Toolbox, the Common Impact Model is the core community engagement tool. The tool aims to understand what it takes to achieve and manage social acceptance and behavioral change in energy projects.

Thomas Mikkelsen, CEO, and founder of GECO Global has shared his view on how this model came together, the development process of the tool to support customer engagement as well as how he sees the impact of the model and what are the learnings from the first implementations.

A need for an engagement tool in the industry

‘’It was taken so much as granted that communication and marketing was something that you could apply afterward when you have your technology available, so we wanted to basically, create a new starting point, by understanding what are the customers’ needs, their values, their perceptions’’ says Thomas.

A process tool

Thomas explains that this tool is a methodology that can be utilized and applied in many different situations and will be developed over time: ‘’the starting point is a quite detailed analysis of the stakeholders, realizing that people are different, situations are different. So, it’s not as if it’s a tool you can take and just apply, and here you have a set of elements that will always be applicable.’’


To learn more about the Common Impact Model of the E-LAND project check out the video below:

Video Markers:

00:00 Intro

00:21 How the Common Impact Model was created

01:22 Developing the tool to support customer engagement

03:02 The impact of the model

04:27 Learnings from the first implementations

Social media

E-LAND updates

@NCESmart : RT @NCESmart: Three Smart Innovation Norway researchers will be mentors at @InnoEnergyEU's yearly event Impact Challenges, where they will… ( - 6 days ago)

Bryan presented EU project outcomes at Svalbard: “The challenges that are faced by the Longyearbyen community are directly related to many of our projects”

Before the summer holidays, Smart Innovation Norway researcher Bryan Pellerin went to the world’s northernmost urban community to promote exploitation from some of the company’s… (1 month ago)

@PhilBlech : RT @PhilBlech: exciting project on multi-vector-energy-systems and decentral energy transition in Europe. follow @elandh2020 for more infor… ( - 3 months ago)

@elandh2020 : Newsletter #3 of the @elandh2020 project is out now. Read more about exploring the community engagement and busines… ( - 4 months ago)

Building a long-lasting relationship between Europe and India with green energy

The Indian partnership is a collaboration with huge potential and has contributed to the E-LAND project with opportunities for data simulations for understanding the technology… (4 months ago)

University as an Energy Island: Achieving carbon-neutrality with the ELAND Toolbox

“Take urgent action to combat climate change and its impacts”[1] is one of the Sustainable Development Goals of the United Nations. To contribute to this… (4 months ago)

The E-LAND Toolbox: The Business Model Innovator Tool

‘’I think the Business Model Innovator is important because there is no one-fits-all business model, for different energy islands’’ says Prof. Moritz Loock from St.… (4 months ago)